Effective-Sales-Page_eBook
WELCOME
In this report, we’re going to take a closer look at something that is absolutely basic and fundamental to success as an Internet marketer. However, it’s also the one thing that is most prone to mistakes and missteps that, in the end, lead to lost sales and reduced profits.
You already know that the sales page is your biggest Internet marketing
asset. It is where visitors land to find out more about your product, make
their buying decision, and then make their purchase right away. Sounds
pretty easy, right?
Yes, it is pretty easy to construct an effective sales page if you know the
following:
What elements to include
In what order to include them
How to format them for maximum impact
You can do a simple Google search and find all sorts of people out there
offering their advice and suggestions for creating a high quality sales
page. If you were to buy all of their information products, read all of their
articles, and capture their overall main ideas, what you would most likely
find is a hodgepodge of ideas and descriptions.
What we’re going to do here is take this hodgepodge of ideas and
descriptions and put some order to it. You might be able to argue with
the names and titles we give to certain elements, but you certainly will
not be able to argue with the effectiveness and accuracy of what’s
presented here.
If you’re reading this report, then you’re already well on your way to
creating a powerful sales page that generates huge sales and profits.
Why? Because you’re now armed with the valuable information necessary
to create that kind of success.
#1 – THE HEADLINE
Think about the last time you read through a newspaper, magazine, or
some other printed periodical. How do you decide which articles to read
and which articles to skip? The headline. If the headline doesn’t grab you
right away, engaging your interest and curiosity, then you’ll most likely
move on without checking out the article at all.
The same concept holds true for your sales page; a great headline is
absolutely vital to getting visitors to stick around and keep reading.
Newspapers often use a main headline and a sub-headline to enhance the
likelihood that you’ll stop to read an article. On an Internet sales page,
though, you need to use three different headlines:
The “Gotcha” Headline
The Main Headline
The “Still Gotcha” Headline.
Each of these has a very specific purpose and must be used in a very
specific way if you want to produce maximum results.
THE “GOTCHA” HEADLINE
This is the first headline the visitor reads, located at the very top of the
sales page. It doesn’t need to be huge in size or long in length. What it
does need to do, though, is grab the attention of the specific prospects
you’re going after. So, you’d write it one way if your main prospects are
teenagers, for example, but write it in a completely different way if your
main prospects are senior citizens.
THE MAIN HEADLINE
This is the most important headline on the whole page because it is the
largest, the most eye-catching, and the most concise description of the
product’s biggest benefit to the prospect. It needs to literally jump off the
page at the reader in a size that’s too big to ignore. Most importantly,
though, is the emotional reaction this headline creates in your prospects.
If you can capture them emotionally, then you’re well on your way to
converting them from prospects to sales.
THE “STILL GOTCHA” HEADLINE
Lots of sales pages don’t use this third headline and that’s a big mistake.
Why? Because this type of headline serves to reinforce the message
communicated in the main headline and clarifies for the prospect exactly
what benefit or advantage they can expect to gain from making a
purchase.
One of the biggest mistakes when it comes to any of these headlines is to
use too many words and make it too long. Remember, just a few really
powerful words will be exponentially more effective for you than a lot of
words strung together in a long, drawn-out explanation.
اسلام علیکم دوستو کیسے ہو آپ . دوستو اس پوسٹ میں تین پیج ڈال دیے ہیں اگر آپ مکمل کتاب پڑھنا چاہتے ہیں تو اس کا ٖلنک آپ کو ڈاؤن لوڈ پیج میں مل جائے گا
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